How Mediaocean got 8.6K LinkedIn mentions using Certopus.

TL;DR

Mediaocean partnered with Certopus to modernize its certification program and eliminate credential friction from the learner experience. By removing account creation barriers, enabling seamless LinkedIn sharing, and integrating directly with Eurekos LMS, Mediaocean significantly improved credential adoption and engagement.

2.9K

LinkedIn Professional Shares

8.6K

Referral Web Traffic Generated

100%

Automated Credential Delivery

Company

Mediaocean is a leading mission-critical platform for omnichannel advertising. The company powers the advertising ecosystem by helping brands, agencies, media sellers, and technology providers manage and optimize media investments at scale. Through its learning and training initiatives, Mediaocean equips professionals with the skills and certifications needed to stay competitive in the rapidly evolving advertising and marketing technology landscape.

Challenge

As Mediaocean expanded its training and certification programs, it needed a better way to recognize learner achievements and distribute credentials efficiently. While certifications were an important component of its training ecosystem, several challenges were limiting learner engagement and credential visibility.

Limited LinkedIn Sharing Capabilities: Mediaocean wanted learners to showcase their certifications on LinkedIn and other professional networks. However, existing credential delivery methods created restrictions that made sharing cumbersome, reducing the visibility and impact of the certifications.

Low Credential Adoption: Despite the value of the certifications, learner adoption rates were lower than expected. Many users completed training programs but did not actively access or share their credentials, limiting the overall effectiveness of the certification initiative.

User Account Creation Friction: A significant barrier to credential engagement was the requirement for learners to create separate accounts before accessing their certificates. This additional step introduced unnecessary friction, resulting in lower credential activation and usage rates.

Need for Automated Certificate Delivery: Mediaocean sought a solution that could integrate directly with its Learning Management System and automatically issue certificates upon course completion. Manual processes and disconnected systems created inefficiencies for both administrators and learners.

"We needed a partner that could eliminate every barrier between our learners and their credentials. Certopus delivered exactly that—turning static certificates into active, shareable assets that drive real professional impact."

Mediaocean Leadership Team

Learning & Development

Moving Beyond Credly

Before adopting Certopus, Mediaocean used Credly to manage digital credentials. While the platform offered a broad set of capabilities, Mediaocean found itself paying for features that were not essential to its certification program's needs.

More importantly, the credential experience introduced barriers for learners. Recipients were required to create accounts before accessing and sharing their credentials, adding friction at a critical point in the certification journey. This extra step created an unnecessary drop-off and limited overall credential engagement.

Mediaocean began looking for a solution that prioritized accessibility, simplicity, and automation without introducing additional complexity for learners. Certopus provided a more streamlined approach, allowing recipients to instantly access their credentials while giving Mediaocean the flexibility and scalability required to support its growing training initiatives.

Solution

Mediaocean selected Certopus as its digital credentialing partner for its ability to integrate directly into its existing LMS infrastructure and remove every point of friction in the certificate delivery experience. Since onboarding, the results have been immediate and measurable:

Seamless LMS Integration: Certopus integrated directly with Mediaocean's LMS Eurekos, enabling automatic certificate issuance the moment a learner completes a training module or passes a certification assessment. No manual exports, no delayed delivery, learners receive their credentials instantly, right within the workflow they already know.

No Account Creation Required: Certopus eliminated the account creation requirement. Certificate recipients can access, view, and download their credentials without signing up for anything, removing the single biggest drop-off point in the previous process and significantly improving completion and engagement rates.

LinkedIn-Ready Credentials: Every certificate issued through Certopus is built for LinkedIn sharing. Learners can add their Mediaocean certification directly to their LinkedIn profile with a single click, complete with a verifiable credential link. This gives certified users a professional validation signal while extending Mediaocean's brand reach organically across the platform.

Verifiable & Trustworthy: Each credential is backed by a verifiable public link, giving employers, clients, and colleagues a way to independently confirm a learner's certification — adding meaningful credibility to the Mediaocean training program and increasing the perceived value of completing it.

Impact

The partnership with Certopus helped Mediaocean transform certification from a back-office process into a valuable part of the learner experience.

By removing account-creation barriers, more learners actively accessed, shared, and engaged with their credentials after completing training. The simplified experience led to higher credential adoption and greater learner participation.

The impact extended beyond learners. LinkedIn-ready credentials generated 2.9K LinkedIn mentions and drove 8.6K website visits, helping Mediaocean increase brand visibility across the advertising ecosystem through authentic learner advocacy.

On the operational side, Certopus' seamless integration with Eurekos automated certificate delivery and reduced manual administrative effort by 80%. This allowed the team to focus on delivering high-quality training while scaling certification programs without adding workload.

Through Certopus, Mediaocean gave its certification program a modern, frictionless credentialing infrastructure that matches the quality of the training itself—and allows that value to shine professionally across the industry.