Earners of this badge have demonstrated an understanding of how agencies and brands plan media campaigns, buy the media in those plans, and process payments for the ads purchased. Badge earners have also learned how to negotiate and ingest proposed inventory in real-time with sellers and automate digital campaign creation in ad servers.

Prisma Media: Digital

Earners of this badge have demonstrated an understanding of best practices for managing objectives and scenarios, executing media plans, trafficking buys, reconciling invoices, and reporting, all within one streamlined platform to boost efficiency and accuracy.

Prisma Media: Local

Earners of this badge have demonstrated an understanding of best practices across the full workflow, from estimate creation to ordering, trafficking, reconciliation, and reporting, all within a single platform.

Prisma Media: National

Earners of this badge have demonstrated an understanding of the foundations of National Traffic platform in Prisma Media.

Earners of this badge have demonstrated an understanding of the foundations of the Local Broadcast Traffic platform in Prisma Media.

Earners of this badge have demonstrated an understanding of navigating Prisma TV environment, setting up campaign subscriptions, creation of new campaigns, and uploading objective files in Prebuy.