Earners of this badge have demonstrated an understanding of how agencies and brands plan media campaigns, buy the media in those plans, and process payments for the ads purchased. Badge earners have also learned how to negotiate and ingest proposed inventory in real-time with sellers and automate digital campaign creation in ad servers.

Prisma Media: Digital

Earners of this badge have demonstrated an understanding of how to create and manage budgets in Google Ads via the Prisma integration. They will have covered all aspects from creating and pushing budgets, incrementing budgets and linking back budgets for various scenarios.

Earners of this badge have demonstrated an understanding of how to create and manage campaigns in Facebook via the Prisma integration. They will have covered all aspects from creating campaigns, incrementing budgets, and linking back campaigns for various scenarios.