Earners of this badge have demonstrated an understanding of how agencies and brands plan media campaigns, buy the media in those plans, and process payments for the ads purchased. Badge earners have also learned how to negotiate and ingest proposed inventory in real-time with sellers and automate digital campaign creation in ad servers.

Prisma Media: Digital

Earners of this badge have demonstrated an understanding of the foundations of the Prisma platform for Google DV360 and will be issued a digital credential to confirm this.